For us, specialty coffee is also about the story behind the cup we enjoy so much. Instead of being an anonymous product, we know the producers of our coffee and we want to share their part of the story in their own words. We also know that telling their story is work that more often than not benefits us roasters but does not get compensated.
At the same time, we do not romanticize or fetishize the coffee story. Producing coffee is hard. Exploitation, enslavement, and devastation of ecosystems were the basis of the global coffee trade for centuries and continue to have social and environmental impacts. Global warming poses an existential threat to those who have built their lives around growing coffee as we know it.
We believe that only by sharing the whole story and being transparent about the challenges of growing, shipping, and roasting coffee, we can hold ourselves accountable to work towards a more sustainable and equitable future together.



